America’s Got Talent Troupe Light Balance Goes Virtual With AmazeVR
Ukrainian LED dance troupe Light Balance is known for its visually striking performances on shows like Britain’s Got Talent and America’s Got Talent. Now the group will be bringing its act to virtual reality (VR) thanks to a partnership between AmazeVR and Virtuality.
Virtuality is the LA-based immersive entertainment startup that produces Light Balance, and with AmazeVR have created several exclusive experiences for the cloud-based platform. The new content features Light Balance performers dancing inside a 6K stereoscopic 360-environment, along with neon enhancements and original audio from EDM producer, Justified Noise.
“We believe Light Balance in VR encapsulates how far experiential immersive content can now go,” said Virtuality founder, Mark Rickard. “Whereas early 360-video and token brand-driven experiences left many feeling underwhelmed with VR’s potential, we set out to create something that guarantees a ‘wow factor’—whether from the seasoned VR enthusiast or someone trying it for the first time.”
“We’re thrilled to be working with creative studios like Virtuality because a lack of great content is one of the biggest issues in mass adoption,” said Ernest Lee, chief content officer of AmazeVR, “We have a slate of content we plan to produce with Virtuality, along with our other production partners, to establish a consistent pipeline of content users love. Doing so will create a meaningful ecosystem for VR creators as well as develop the ability to monetize content that audiences value.”
Last month AmazeVR announced that it has raised an additional $7 million USD in funding to help accelerate the development and production of VR content from several strategic investors including LG Technology Ventures. Additionally, AmazeVR has entered a partnership with LG U+ to co-produce new content, with LG U+ planning to release 1,500 VR experiences this year.
The Light Balance VR experience is available now on AmazeVR for $3.99, or watch it with over 100 premium videos with an all-access Premium Pass (1 month $7.99, 3 months $14.99, 6 months $22.99). The AmazeVR app supports a number of headsets including HTC Vive, Oculus Rift, Oculus Go, Samsung Gear VR, Google Daydream and Windows Mixed Reality headsets. For further updates on AmazeVR as new content arrives, keep reading VRFocus.