Apple opens registrations for augmented reality art initiative
Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.
Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across the world.
New York-based New Museum chose seven contemporary artists – Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist – to create the sessions and participate in an experiential project that is free for the public. These artists have used AR to reinvent newer methods to express core themes of their art practice.
The sessions allow attendees to experience whimsical objects and immersive sounds created by New Museum’s cultural incubator and educator Sarah Rothberg.
Last month, the ‘nearly’ trillion-dollar tech giant announced its fiscal 2019 Q3 results wherein the company reported quarterly revenue of £44.23 billion – a 1% increase on a year-over-year basis.
“This was our biggest June quarter ever — driven by all-time record revenue from services, accelerating growth from wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said CEO Tim Cook in a statement. “These results are promising across all our geographic segments, and we’re confident about what’s ahead. The balance of calendar 2019 will be an exciting period, with major launches on all of our platforms, new services and several new products.”
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