AR market value to exceed $100bn by 2024 – through emerging interaction methods for smart glasses

The value of the augmented reality (AR) market is set to break $100 billion by 2024, according to ABI Research, as emerging interaction methods for AR smart glasses maximise and optimise user experience.

The analyst firm’s latest report, ‘User Interface and User Experience in AR Technology’, states that more intuitive and user-friendly interaction would enhance UX and drive growth of the AR smart glasses market in the coming years.

Eleftheria Kouri, research analyst at ABI Research, said: “The decision around the most efficient input method and UI design strongly relies on the nature of the target task or content, the user’s potential environment, and the type of the AR device.

“In regards to AR device type, monocular devices, which are used in less complex enterprise and consumer applications, can perform tasks efficiently with traditional user-friendly interaction methods via buttons or smartphones, with the option to add additional value and flexibility with more advanced input methods,” Kouri added.

A GlobalData report published in early February stated that advancements in both technologies and the availability of more affordable and user-friendly VR and AR headsets would take the healthcare segment to next level, especially in education, image-guided treatment, treating neuropsychological conditions and rehabilitation.

In January, PwC predicted that AR and VR will together add $4.1bn into the UAE economy by 2030, which will enhance the country’s GDP by 1%. It says that AR and VR would significantly influence employment in the UAE, which will generate over 42,000 jobs in the country over next decade.

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https://www.virtualreality-news.net/news/2020/mar/02/ar-market-value-exceed-100bn-2024-through-emerging-interaction-methods-smart-glasses/