Madame Tussauds Partners With ARtGlass For AR Wax Exhibits
Dynamic holograms, historical video, and 360-degree panoramas inbound.
Madame Tussauds Washington, D.C. location is receiving an upgrade in the form of AR enhancements that breath new life into their lineup of famous wax sculptures.
Partnering with ARtGlass Group, the infamous wax museum chain is introducing the companies line of ARtGlasses into the Madame Tussauds experience, allowing visitors to learn more about the historical figures presented through cutting-edge holograms, relevant historical videos, and 360-degree content enhanced by surround audio.
“The ARtGlass team brings the perfect combination of technical innovation and cultural knowledge,” spoke Therese Alvich, general manager for Madame Tussauds Washington, D.C, in an official release. “We are excited to partner with them to bring transformative storytelling experiences to visitors.”
“This partnership combines the creativity and joy of Madame Tussauds’ legendary artistry with the ‘edutainment’ powers of wearable AR to bring notable figures to life,” added ARtGlass founder and CEO Greg Werkheiser.
Built specifically for use by tourists at museums and various cultural institutions, the ARtGlasses were developed in collaboration between technologists, art and culture specialists, and public engagement entrepreneurs to expand wearable AR technology within important cultural establishments–whether it be art, architecture, archaeology, etc–and enhance the learning experience for visitors.
So far over 1M people have purchased an ARtGlass-operated tour across multiple historical European sites, such as Pisa Tower Square and the Royal Villa in Monza in Italy. In 2018, the company launched ARtGlass tours at President George Washington’s Mount Vernon and President James Monroe’s Highland estate, with plans for more United States releases scheduled throughout 2019.
Filled to the brim with important historical figures and various pop culture icons–including everyone from Abert Einstein to Beyonce Knowles, Madame Tussauds Wax Museum is the perfect fit for ARtGlasses; allowing visitors to dive deeper into the lives of these icons. With locations all across the United States, Madame Tussaud’s could be the perfect launch pad for a new wave of AR-based tourism.