AR-enhanced navigation and 3D stereoscopic displays arriving later this year. German automotive manufacturer Mercedes-Benz has never been shy about its love for immersive technology. In the past the luxury vehicles company has experimented with...
It’s been a tumultuous year for many companies around the world, even well-funded ones like Magic Leap. Back in May the mixed reality (MR) specialist’s founder and CEO Rony Abovitz announced he was stepping...
This represents one of the potentially high-impact use-cases for immersive technologies. VR and AR could be used to bring the past to life in a free-viewpoint and interactive experience that you would never get...
The earliest smartphone AR use-cases were of the gimmicky kind but the technology quickly made its way into more useful applications in retail. It has come in handy in the so-called digital “try-ons” and...
Towards the end of 2019, Psychic VR Lab launched a new mobile app under its Styly brand which allowed you to view various artworks in augmented reality (AR). At the time the studio also...
Niantic and Punchdrunk to produce 10 new immersive theater experiences powered by augmented reality. When it comes to location-based AR gaming, San Francisco-based developer Niantic is at the top of the food chain. Pokémon...
American telecommunications giant Verizon has dabbled in virtual and augmented reality (VR/AR) technology for a while now. This week subsidiary Verizon Media has announced a new XR suite designed to aid the future of advertising...
Discover the latest underground music by exploring your local city in this location-based AR experience. There was a time when discovering new music from lesser-known acts meant scouring local clubs or flipping through vinyl...