VR Fashion Show The Fabric of Reality Steps Onto the Catwalk This Month
The online world of digital events is getting more exciting as the year progresses, from the likes of Sansar’s Lost Horizon festival to Cannes XR Virtual. The latter was held in the Museum of Other Realities (MOR) and at the end of the month it’ll begin hosting another unique event, a fashion exhibition called The Fabric of Reality.
Created by RYOT in partnership with Kaleidoscope, MOR and the Fashion Innovation Agency (FIA) at London College of Fashion, the exhibition will be a year-long event hosted within HTC Vive’s MOR virtual environment.
The showcase will feature work from three up and coming designers – Damara, Sabinna and Charli Cohen – who have partnered with VR artists to create a conceptual catwalk experience with guests able to step into an exhibition room featuring the designers’ sculptural garments. There will also be three portals representing each project’s ‘Storyworld’ – a mini-universe ‘expressing the emotional reality of the Sculptural Garment’.
“Interactive, immersive digital experiences are the future of live events – whether to augment analogue experiences or pure-play digital events. Designers and creators want to tell a story with their creations and a virtual world like the one we are bringing to life with the Museum of Other Realities allows them to tell so much more of the story behind their designs,” said Mark Melling, Head of EMEA at RYOT in a statement.
“Never before has it been more important to highlight the opportunities to showcase creativity through virtual events. As 5G allows almost instant, real-time digital interactions, as well as smaller device form-factors like AR/VR glasses that don’t need computers inside them, XR experiences will grow exponentially, Melling continued. “We hope that The Fabric of Reality will open up a world of possibilities for the future of fashion and other live events, along with bringing inspiration and enjoyment to fashion lovers all around the world.”
The Fabric of Reality is part of Verizon Media’s XR programme, Verizon Media Immersive, with the event launching on 29th July 2020 at 18:30 BST. The Museum of Other Realities app supports a range of headsets, downloadable from Steam, Viveport, or Oculus stores. For further updates on the exhibition, keep reading VRFocus.